Blog > This Is a Skills Market: Why Pricing Right Matters More Than Ever

This Is a Skills Market: Why Pricing Right Matters More Than Ever

by Sherie Berry

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Have you heard? The real estate market has changed—big time.

Sellers who understand the shift are winning. The ones who don’t? Their homes are sitting… and sitting… and sitting.


Why the Market Looks Different in 2025

For the first time in years, buyers have options. Inventory is rising nationwide, and that change is creating ripple effects in every corner of the housing market.

More listings mean more competition, and more competition means pricing matters more than ever.

Here’s the problem:
πŸ“Š 8 in 10 sellers still believe they’ll get their asking price—or more. They’re still pricing like it’s 2021.
But that market is long gone.

According to the National Association of Realtors:

  • Nearly half of sellers sold for less than asking price this past spring

  • 1 in 3 sellers had to reduce their asking price before going under contract

This isn’t a fluke—it’s the new normal.


The Harsh Truth Sellers Need to Hear

We’re not just seeing this trend in “slower” markets—it’s happening across the board.

Too many sellers are anchored to the past and ignoring the feedback from today’s buyers. The signs are right there:

If your home is sitting, it’s overpriced.

And here’s the kicker—overpriced homes don’t just take longer to sell, they usually sell for LESS in the end. Sellers who refuse to adjust are bleeding time and money.


The Solution: Price to Win From Day One

In today’s market, your list price must reflect the market as it is right now, not where it was two or three years ago.

This is a skills market—one where success comes from:

  • πŸ“Œ Strategic Pricing – positioning your home correctly from day one

  • πŸ“Œ Sharp Marketing – reaching the right buyers with the right message

  • πŸ“Œ Smart Negotiation – working every angle to get the best possible terms

The days of “list it and hope” are over. You don’t just put a sign in the yard—you position yourself to win.


Ready to Sell? Let’s Build Your Winning Strategy

If you’re thinking about selling—and you want to get ahead before the competition gets even tougher—now is the time to talk strategy.

When we work together, my team and I will:
βœ… Review current comparables in your neighborhood
βœ… Show you the latest pricing trends in real time
βœ… Build a custom marketing plan to get you top dollar
βœ… Negotiate strategically so you walk away with the best possible return

 

πŸ“² Call me today, and let’s position your home for success.

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